What Design Can Do (WDCD) is an international event and platform that shows the impact and problem-solving capacity of design. WDCD’s two-day conference takes place every year –since 2011– in Amsterdam, and grew to its first edition in São Paulo in 2015.
What Design Can Do was initiated by Designpolitie; as in-house designer, I had the opportunity to develop its visual identity and communication.
WDCD’s branding is all about the activistic power of design, therefore the ugly and shouty graphics rather than cute or refined aesthetics.
The campaign for the conference is always a translation of what you can expect: public-interest themes shown from design perspectives, creatives from different fields proving design as a tool to make a better world, and a call to action for the audience.
The identity and visual communication of What Design Can Do has been recognized with some national and international awards.
In 2015, WDCD’s campaign won the Gold Award given by European Design Awards, and a Bronze Lamp given by ADCN (Advertising Design Creativity / Netherlands).
In 2011, the corporate identity design of What Design Can Do received the Nederlandse Huisstijlprijs (Dutch Corporate Identity Award), given by the Grafische Cultuurstichting in collaboration with the paper brand Antalis and the printer LenoirSchuring, with the support of the BNO (Association of Dutch Designers).